One crawler, pointed at the whole life of a website — the launch, the move, and every day after.
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The launch and migration projects were built around a checklist we wrote for you. But plenty of people already have a list.
You launch the site. Everything’s checked, every link works. Then you move on — because that’s the job. And the site keeps living without you.
There’s a particular kind of dread that comes with moving a website. Not the build — you know how to build. The dread is the morning after the switch.
A website doesn’t have one big moment. It has several: the day it launches, the day it moves, and every quiet day in between.
Auditing a site and managing its launch have always been two separate jobs, handled with two separate sets of tools.